*ABOUT ME
Who Am I & What I Do
Ellen Szot
Throughout my career, I have consistently prioritized driving profitability and enhancing organizational success. As a results-oriented leader, I am dedicated to fostering continuous performance improvement and innovation. My strengths lie in selecting, training, and motivating exceptional teams to achieve outstanding results. With a proven track record of engaging diverse audiences through innovative and groundbreaking creative campaigns, I am confident in my ability to deliver significant value to your organization. My passion for creative excellence and strategic vision aligns seamlessly with the objectives of forward-thinking teams.
- Orchestrated a comprehensive redesign of the critical 30-day user onboarding journey, driving a +670% lift in path completions for new users and an +18% increase in overall Customer Lifetime Value (LTV) at Publishers Clearing House (PCH).
- Led the end-to-end UX/UI strategy and prototyping for a portfolio of iOS and Android mobile applications, exceeding annual revenue targets by 50% in 2022 and achieving a +100% growth trajectory over a two-year period at PCH.
- Architected a high-profile, digital-first social campaign featuring country music artist Brad Paisley, capturing 100K net-new opt-ins and shattering historical user acquisition records at PCH.
- Spearheaded the simultaneous design and launch of seven high-performing Accoona Corp e-commerce platforms, generating $50M in revenue growth within 12 months and earning recognition as a Top 10 Consumer Direct Electronics Retailer.
Please review my resume and portfolio for a deeper look at my work history and accomplishments. I am eager to speak with you on how I will positively contribute to your business vision and objectives.
*EXPERIENCE
Professional Life
Publishers Clearing House, Jericho, NY
Senior Creative Director
September 2009 – July 2022
Dynamic, business-minded Senior Creative Director who maintained a proven track record of driving multi-platform brand growth across the media and entertainment landscape. Operated as an expert at orchestrating cross-functional studios to deliver high-velocity UX/UI design, interactive products, and immersive campaigns. Served as a visionary leader who blended data-informed digital strategy with visual storytelling to turn complex consumer touchpoints into engaging experiences, while steering multimillion-dollar budgets and high-performing creative cultures.
- E-Commerce Design Modernization: Directed the inaugural design evolution and UX strategy for the PCH subscription and auto-ship e-commerce business, establishing a scalable product framework engineered to secure a $10–15M annual margin run rate within the next three years.
- Gamified UX Innovation and Native App Growth: Architected a novel "saga map" interface for the iOS mobile application, driving a 50% surge in user retention and a 15% lift in ARPDAU (Average Revenue Per Daily Active User); surpassed target projections by 35% in March, capturing $1.2M in revenue to close out Q1 2022.
- Flagship Digital Product Launch: Spearheaded the end-to-end creative vision and interface design for the new PCH application ecosystem, positioning the digital product to generate $5M in gross revenue during its first-year post-launch.
- High-Profile Entertainment Partnerships: Partnered with NASCAR driver Kyle Busch to design high-impact, cross-platform media assets targeted at a new core consumer demographic, accelerating user acquisition and securing a +54% increase in opt-in conversions.
- Co-Branded Campaign Optimization: Conceptualized and executed the design strategy for new co-branded sweepstakes experiences, doubling platform revenue from 2019 to 2020, and establishing a growth trajectory on track to double revenue metrics again in 2022.
- Interactive Monetization and Lead-Gen Ecosystems: Prototyped and launched a diverse suite of incentivized, vertical-driven design products—including survey lead-generation frameworks, ROKT streaming media integrations, influencer reward modules, and the PCH/Lucid research program—significantly enhancing premium lead quality and volume.
I welcome the opportunity to discuss your goals and share how my hands-on leadership style can drive your vision and strategic objectives forward.
Previous Experience
Senior Creative Director,
Accoona Corp. (Startup), Jersey City, NJ
Art Director,
Gruner & Jahr, USA Publishing, New York, NY
Ecommerce Media Consultant / Interactive Designer,
Novartis, MasterCard, Target, Procter & Gamble, New York, NY
*EDUCATION
Formal Training
Master of Arts, Computer Design and Interactive Multimedia,
Pratt Institute, Brooklyn, NY
Bachelor of Arts, Computer Graphic Design,
University of New Haven, West Haven, CT
*ACHIEVEMENTS
Always Giving 110%
*SKILLS
Areas of Expertise
*CREDENTIALS
Always Learning
- Google AI Professional Certification
- Data-Driven Marketer Certification (CDDM/ANA)
- DMA Certified Marketing Professional (DCMP)
- Advanced Marketing Metrics (ANA)
- Advanced Social Media Strategy, Training and Certification (ANA)
- Cross-Device Training Approaches (ANA)
- Direct Mail Campaigns (AMA)
- Direct Marketing (AMA)
- Email Marketing (AMA)
- Fundamental Copywriting and Creative Strategies (AMA)
- Marketing Analytics (AMA)
- Marketing Metrics (AMA)
- Mobile Marketing (AMA)
- Offers and Propositions (AMA)
- Relationship Marketing (AMA)
- Web and Search Engine Marketing (AMA)
